Launching in Amazon, on the Health-Ade website, and in about 1,600 stores in southern California this summer in shelf-stable 12oz cans ($2.49), Health-Ade Booch Pop has 40-60 calories per can (the 8-11g sugar comes from the cane sugar used to make the kombucha and the juice) and has a more accessible flavor profile than kombucha with no high intensity sweeteners that’s designed to appeal to a mainstream audience, said CEO and co-founder Daina Trout.
In keeping with the brand’s gut-friendly ethos, the ingredients include an organic cranberry seed powder, which contains prebiotic fiber; seaweed-derived minerals (calcium and magnesium); and acids from fermentation (from the kombucha base) such as acetic, lactic and gluconic acid; said Trout.
“The goal was to make a totally delicious soda experience.”
‘It’s not just a different usage occasion, it’s a new consumer’
Several brands have entered the sparkling flavored water space in recent years, and there’s no shortage of functional beverages containing everything from adaptogens (eg. Rebbl), to CBD (eg. Recess), nootropics (eg. Synapse), and plant-proteins (eg. Koia), Trout told FoodNavigator-USA.
However, there is white space in the soda category for more products that combine fun and functionality with kitchen cupboard ingredients (no high intensity sweeteners or sugar alcohols) and low, but not zero, sugar, she claimed.
“There’s premium soda with real cane sugar, but there aren’t many brands offering functionality. Getting some innovation into that space was intriguing and appealing to retail buyers and an entirely incremental growth opportunity for us.”
"Fun" - Google News
June 29, 2020 at 10:59PM
https://ift.tt/3dNcepA
Fun and functionality? Health-Ade bids for slice of $35bn soda market, with launch of Health-Ade Booch Pop - FoodNavigator-USA.com
"Fun" - Google News
https://ift.tt/2ZVoWNN
https://ift.tt/3c6iubT
Bagikan Berita Ini
0 Response to "Fun and functionality? Health-Ade bids for slice of $35bn soda market, with launch of Health-Ade Booch Pop - FoodNavigator-USA.com"
Post a Comment